Professional Information
Alejandra
Aparicio
CMO
Falabella Financiero
Education, Honors & Awards
UE Colegio Las Acacias
(1996)
Universidad Central de Venezuela
Economics (2001)
Pontificia Universidad Católica de Chile
Transformación Digital (2018)
No
Several Marketing Awards from 3 different companies: Presidents awards
Personal Information
Chile
Santiago
Director AMDD
Travel Tennis Fashion Make A Wish Foundation
Outstanding bilingual professional with 15+ years of experience in international business, strategic marketing, trade marketing in CPG industry in Latin America. Consistent business growth results based on disruptive and leading strategies. Broad experience in portfolio management, advertising development and qualification, commercial and product innovation, whitespaces, strategic brand positioning, trade marketing, commercial negotiations, sales analysis among others. Respected organizational leader of high performance organizations with large persuasive and collaborative skills.
16-20 Years
Alejandra Aparicio has been the CMO of Falabella Financiero for the past 2 years. With nearly two decades of experience in marketing and executive leadership, she oversees international business and strategic marketing for the firm, as well as trade marketing for the CPG industry across Latin America. With a broad experience in portfolio management, advertising development, commercial and product development, she is highly skilled in negotiation, sales analysis, and innovation. Having studies economics at school in Venezuela, she has a strong technical and analytical grasp of the big picture, and has trained and coached colleagues. She has been recipient of several Marketing Awards from 3 different companies, including the President's award. Alejandra is looking to continue to grow and develop in her career, and to help others to level up and realize their goals. She credits her success to her education, passion, and commitment to developing her skills.
Marketing Executive Leadership Advertising Portfolio Management
Websites & Social

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