Alexandra Mas
Art Director
- Mas Tassini Studio
Professional Information
Alexandra
Mas
Art Director
Mas Tassini Studio
Education, Honors & Awards
Superior School of Modern Arts
Masters Degree, Architecture & Design
(2004)
Minor- fabric design, visual arts
Personal Information
France
Bordeaux
Maison des Artistes, FR and ADAGP
Travel
Reading
“Alexandra Mas is a complex artist with that endearing singularity. She draws her strength, just like her fragility, in a novelistic family history that is both authentic and captivating: heiress of a Russian noble and intellectual lineage, she is born in exile in Romania, where she knows a harsh and austere life, with no frivolity or superfluous, clocked by a permanent quest of the essential. With a personality and a character forged by this hard existence which may not feed the body but it certainly nourishes the spirit and brings, with a particular acuity, a hungry mind opened toward the world.
Her art is made from these personal ancient quests, profound and recurrent, hiding in her films, drawings and between the pages of her manuscript, hand-sewn booklet she started early in her career and still not ended.” Séverine HARTENSTEIN
Presse
Web : 2017- Artisixmic.fr, VR experience / Les Trois Couleurs.fr, VR experience / SudWest.fr,
Private show, Saint James gallery, Bordeaux / Point Contemporain, performance
2016 – Born in Fashion, general interview and about Préconçue
2015 – News Art Today TV, Préconçue / ASVOF, Diane Pernet / Jean Deulceux, art critic blog / Michael K.
Corbin, art critic mag
2013 – Agent Luxe, interview about Aurore des Temps / Modart’s, general video interview / Fashion’s Life,
video interview, Salon d’Automne
2011 – Fashion’s Life, video interview abour art-to-wear
2010 – AFP, video interview abour art-to-wear, re-broadcasted in different countries.
Radio: 2017 - France Bleu Gironde, Private show, Saint James gallery, Bordeaux / Luxe radio, Arabia
2000 – a radio from Ploiesti, Roumania, general interview
Ecrite: 2017 - Les Trois Couleurs.fr, VR experience
2016 - Madame Bordeaux, presence at the B.Magrez institute / Vsya Evropa, 5 pages, interview / Pretties,
2015 - Madame Bordeaux, Private show, Bordeaux / Elle fr. 2015 for the Androïde pictograf/ Volt, art-à-porter
2012 – CloseUp, about a mural painting, named on the cover
2011 – Uzuri, 4 pages, interview / CloseUp, interview, named on the cover
2010 - UK Vanity Fair, for l’art-à-porter
2006- Marie-Claire Japon
1998-2000 small editorials in different paper magazines and daily journals, Bucharest
Some Art Shows
1997 Small Etching Biennale, group show, Uzice 31
1998 Autumn Show, UAP, National Theatre Museum, Bucharest
1999 Etching Triennial show, Kanagawa T2
Autumn Show, UAP, National Theatre Museum, Bucharest
2000 Solo show, etching, hosted by HVB, Bucharest
2002 Atelier 35, group show, Constanta 70 (present in the manifest)
2006 Performance & Solo show, “Ballet d’esprit” paintings, Paris 02
2011 Solo show, Pop Experience or “BodyPaint” pictographs, Cielo Gallery, London W1
Body painting performance “The Self Portrait”, Festival des Passages, Paris 02
Solo Show, “Dancers”, NK Gallery, Paris 03
Solo show, Pop Experience or “BodyPaint” pictographs, Memmi Gallery, Paris 08
2012 “The Portrait” groupe show, Claire Corcia Gallery, Paris 03
“Nude” groupe show, Claire Corcia Gallery, Paris 03
2013 Solo Show, “Auroe des Temps”, C.Bortone Gallery, Paris 06
(writer Jean-Roger Geyer makes a lecture of his text about the artist during the opening)
Autumn Show, group show, Grand Palais, Paris 08
Gemluc Art, humanitarian group show, Monaco
Paris Photo off, groupe show, Be Space Gallery, Paris 11
Fine Art Academy Museum of Saint Petersburg
2014 Permanence, Be Space Gallery, Paris 11
Solo Show, Ticolas Gallery, Paris 08
2015 Solo Show, Bordeaux 33
Préconçue, Art&Miss Gallery, Paris 03
GOLD, Art&Miss Gallery, Paris 03
2016 "Segesse", groupe show, Bernard Magrez institut, Bordeaux 00
"Dance, Music, Theater", groupe show, Art&Miss, Paris 03
"TransArt", works & performance, Twin Studios, Paris 16
2017 Performance, MNAM - Centre Pompidou, Paris 04
Romanian Graphic Arts 2017, October 25th-November 9th, private viewing October 26th
Solo show, Bordeaux, june 12th 2017- January 10th 2018
2018 Clouzot-une suite Contemporaine: VR experience, Nov. 2017-Jan.2018,Topographie de l'art, Paris
Clouzot et les arts plastiques, une suite contemporaine, VR experience, Espace Grappelli, Niort till March 10th
Clouzot et les arts plastiques, une suite Contemporaine: VR experience, Luxe Valence, private viewing, Mai 3rd
Solo Show, October 2018, Artifact Gallery, New York
Editions & Catalogues
Catalogues: 1997, Small Etching Biennale Uzice / 2013, GemlucArt / 2013 , Salon d’Automne / 2016, Sagesse / 2017,
Romanian Graphic Arts / 2017- 2018 Clouzot et les arts plastiques, une suite contemporaine
Books : 2019 Some Poems & Drawings / 2013-2014 « Nude art today », Patou editions / 2015, Préconçue
16-20 Years
visual arts, graphic and identity design, photoshop, page layout design, art direction, photographic production
Art director and co-founder of Mas Tassini Studio, since 2016.
Passionate for arts since her childhood Alexandra Mas enrols the Art Academy School at 14 year old continuing with a bachelor in Plastic Arts at the UNAB (National University of Fine Arts, Bucarest) She starts to show internationally since she is 17 years old. She is already working in art direction for a fashion photographer and from behind the camera to its front was just a step. Becoming a model gave her financial freedom to continue her studies and art projects. In 2004 she graduats top of her year obtaining a Master in Design and Interior Architecture at the Superior Modern Arts School, Paris.
As a model she experienced the arrival of digital photography and the visual manipulation of female figure. She saw her colleagues, incredibly beautiful women, being the victim of surgical manipulations. Her approach as an artist to this social phenomenon is very committed. Through her studies she masters photoshop and slowly develops a strong signature in visual art.
She works into proving retouching has taken a wrong path and underlines the impact it has on women identity. In her years directing and teaching at the talent post-school program in Beverly Hills, JCLA, she changed the school curriculum and worked with the students on their body image perception. She also does conferences in superior schools, like IFAT, Vannes and LIMART, Bordeaux, about chromatology “Science & View of Colours” or the trans-aesthetic era, with her “Regard sur l’Art” where she points out the power of images and how they are used in advertising.
With Mas Tassini Studio they do works proving fashion image can be made with no retouch without falling into the hyperrealism.
examples of non-retouched photographs.
She is also the author of “The Surprising history of women beauty - and how we are conditioned by it” and she keeps a blog on the studio’s website.
She says “Art is a road between our souls and our minds” The key to success has been putting emotion at the center of her activity.
“Artist fetishising the human body (and fist of all, women’s body) with all the representations, Alexandra Mas defines herself as a beauty addict. But pay attention: this, in our corrupted world, subject to all kinds of manipulations – especially those of the body appearance – it does not exists, it remains a fleeing, inextinguishable fantasy. Seize the beauty? Unfortunately, nothing will be as expected, the real endlessly collapses on itself. The vanity thematic has a reason to take a certain role in her paintings, pictographies or artist’s performances, obvious or rampant it plays a permanent part. It is told: we are the first victims of our consented servitude to this illusion”
Paul ARDENNE
Visual Arts, Art Direction, identity Creation, Graphic Design
