Amy Cheung
Principal Consultant
- SMS Management & Technology
Professional Information
Amy
Cheung
Principal Consultant
SMS Management & Technology
Consulting
Education, Honors & Awards
Australian Graduate School of Management; The University of Sydney
MBA- Australian Graduate School of Management; Bachelor of Medical Science- The University of Sydney
Personal Information
Australia
New South Wales
Chastwood, NSW
Volunteer First Responder, St. John Ambulance Australia NSW
Piano, photography, skiing, and music
An experienced senior executive with extensive digital marketing, general management, strategic management, strategic marketing, change management, channel marketing, product marketing, innovative product development, product management, people leadership, communications, business development, relationship based selling, strategic partnerships and customer service experience.
In addition to professional activities, Amy is passionate about volunteering her skills to various communities. She is leveraging her Medical Science training to contribute to St John Ambulance. She delights in mentoring and coaching MBA students from AGSM. She is involved with Church By the Bridge in Kirribilli as Parish Council Member to manage finance, property and risk management. She is also a popular piano teacher for the local students.
Amy holds a Master of Business Administration from the Australian Graduate School of Management, a Bachelor of Medical Science degree from The University of Sydney, and Change Management accreditation from Prosci United States.
21-25 Years
Digital marketing, General Management, Strategic Management, Strategic Partnership, Strategic Marketing, Change Management
A senior executive with extensive digital marketing, relationship management, strategic management, strategic marketing, change management, channel development, people leadership and senior stakeholder management experience. Current career focus is to join a board of directors as a non-executive director and join a progressive organization with a great brand, which is able to offer world class executive business leadership roles involving innovation and global opportunity.
KEY ACHIEVEMENTS
-Successfully developed and implemented the Telstra change management framework. Managed 247 Telstra contact centre change initiatives, including Siebel transformation, contact centre reform, NBN, NPS and many large-scale transformation projects.
-Successfully developed and executed the Telstra Industry Partner (Salmat) sales and revenue plan for Broadband, Mobiles, Fixed, T-Bundles, T-Hub, T-Box and Foxtel services. Salmat exceeded sales targets for most months by 10-20%. Successfully defined, developed and executed the Salmat customer experience plan which resulted in 14-21% improvement in customer transaction survey results across all Salmat's contact centres. Achieved 120%-130% sales targets every month through face to face door knockers.
-Successfully managed $2 billion Telstra Voice Solutions Portfolio and exceeded revenue to budget by $124.5M for FY2003/04.
-Successfully developed and managed the Telstra Enterprise Partner strategy and program. There were 46 partners nationally with SI, IP, Mobile and Software capabilities. IP revenue grew by 15%. Mobile revenue grew by 21%.
-Successful growth strategy through innovative product differentiation, for example, Telstra Enterprise Speech Solutions (1st to market), Contact Centre Solutions, Next IPTM Solutions & Applications, Unified Communications Solutions & Applications, IP Audio, Video & Web Conferencing, IP Telephony Customer Premise Equipment (CPE) Solutions (Avaya, Cisco, Aastra, Mitel, NEC, Nortel)
Digital Marketing, Strategic Management, Business Transformation, Strategic Marketing, Change Management, IT & T expertise
