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Anna-Karin Fossum is CEO and Co-founder of United & You, established in 2007 in Stockholm, Sweden. United & You is an alternative service design agency that customizes digital media services for clients. They assist companies in building strong brands and customer relationships by developing digital strategies, visual communication and digital services that are inspirational, business-driven and meaningful. Anna-Karin is a seasoned digital service and graphic design expert with over a decade of industry experience. She is particularly knowledgeable about how people interact in a variety of digital media, identifying and articulating real needs, and translating this into concrete solutions, which are sustainable over time and place. She is a team leader of eight employees and has a large network of technical partners. Mother of two, ages five and nine, Anna-Karin enjoys spending time with her family and jogging in her spare time.