Annika Blockstrand
Chief Growth Officer Latam
- Initiative
Professional Information
Annika
Blockstrand
Chief Growth Officer Latam
Initiative
Education, Honors & Awards
University of Gothenburg
Bachelor's degree, Science of Economics and Business Administration
(1985)
Minor- International Marketing
2018 AdAge/Adlatina Woman to Watch Mexico
Personal Information
Mexico
Travel
People Watching
Volunteer work for Children with Cancer
More than 25 years
Annika Blockstrand is Chief Growth Officer of Initiative, where she oversees growth within Mexico. She analyzes the needs of local and regional markets, and increases revenues and plans marketing campaigns. She travels often, and is in charge of communications strategy in the region.
Highly skilled in storytelling and strategy, Annika holds a bachelor's degree in International Marketing from the University of Gothenburg, class of 1985. She gives seminars and lectures on strategy, and was named a 2018 Advertising Age Woman to Watch.
Key to Annika's success has been her personality, knowledge and skills. She is looking forward to networking and connecting with other likeminded professionals, and to gaining the recognition and credibility of being a member.
Strategy
Storytelling
Websites & Social