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Education, Honors & Awards
Ambassador for Patagonia, Oakley, Specialized Bicycles, KIND Healthy Snacks, Salomon, Suunto, Lululemon Athletica, XTERRA (off-road triathlon global series).
I am a world class triathlete (off-road). . Also an endurance runner, mountain biker (recently rode mountain bike across Tibet including Base Camp of Mt. Everest), open-water swimmer, tennis player, skier (alpine and nordic), mountaineer. Film; Reading; Wildflower Enthusiast; Jewelry Designer are active and important parts of my life.
I have a husband and live in Berkeley, California. I have two grown daughters who are each elite athletes and 'socially responsible' professionals.
Marketing Executive, Public Relations, Social Media Networking, Writing, Public Speaking, Psychologist, Entrepreneur, Designer
Barbara Edelston Peterson is the Founder and CEO of PROJECT BE MOVED, an innovative platform built to support champion quests, to support excellence and empowerment, to provide resources for people of all ages and demographics to perform at their highest potential. Barbara strives to integrate her education, professional background, passions, and successes to bring people together through a cause, to help them become a signifiant social role model, and thus help make the world a better place. PROJECT BE MOVED is how Barbara reaches millions of people throughout the world who travel extraordinary terrain in their own quest to discover their personal life journey, to develop their own talents and build their own success while having a positive social impact. Barbara Edelston Peterson, is a world-class endurance athlete and humanitarian champion with an illustrious four-decade long career. She is a world-recognized leader and an example to thousands of people. Barbara empowers others in identifying and expanding their strengths, direction, and skills to optimize performance and initiate transformation. She is an author of five books, a motivational speaker and sports psychologist with double Masters Degrees in Clinical Psychology and Eastern Philosophy (1983). In addition, she is a Brand Ambassador for global companies such as Patagonia, Oakley, Specialized Bicycles, KIND Healthy Snacks, Salomon, Suunto, and Lululemon Athletica.