Professional Information
Berenice
Aguirre
Integrated Marketing Communications Manager LA
Kellogg Company
Marketing and Advertising
Education, Honors & Awards
CEDIM
CEDIM, Certificate, Innovation & Design Thinking (2014); Š CEDIM - CENTRO Diseño Cine y Televisión, Masters, Design and Applied Arts, (2012–2014); Universidad Autónoma de Nuevo León - Bachelor's degree, Industrial Engineering, Š CEDIM
2014
Personal Information
Mexico
Mexico City
Future Trends; Friends of Humantific; Strategic Planning Professionals;PPC Pro People; L.A. Planners; Communication Planners; and APG México
Swimming
11-15 Years
Berenice Aguirre is the Integrated Marketing Communications Manager Latin America for the Kellogg Company since October 2014. Berenice is responsible for the Design of Communication Strategies for brands targeting mothers and children in Latin America. Berenice is a Top Women Executive Professional with 15 years experience in both Latin America and International Marketing Experience. Berenice is a Design and Service Design Consultancy Expert. She speaks English and Spanish and is open to public speaking on topics of retail experience and innovations and strategy. Berenice has top executive skills as a Leader of a Retail Experience International Team and she has also Developed Integrated Marketing Solutions combined with Technology Experience. Berenice enjoys taking risks and is open to providing strategic services to small and med businesses.
Customer Insight; Shopper Marketing; Strategy; Brand Architecture; FMCG; Marketing; Brand Management; Strategic Planning; Integrated Marketing; Business Strategy; Business Insights; Marketing Research; Marketing Management; Trade Marketing; Marketing Strategy; Digital Strategy;New Business Development; Brand Equity; Consumer Insight; Market Analysis; Creative Strategy; Brand Development; Digital Marketing; Strategic Thinking; Entrepreneurialism; Advertising; Speaks English and Spanish; Open to Public Speaking on Retail Experience and Innovations and Strategy. (Berenice add any publications)
Websites & Social

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