Professional Information
Caroline
Lavaret
Managing Director - Founder
SELENE
Education, Honors & Awards
ISC Paris -Institut Supérieur de Commerce
Master of Business Administration -Digital Marketing (2018)
EFAP Communication
Master 3 in Public Relations & Corporate comms (1988)
Yes
"INTERNET LES AUTRES ET MOI - Best European PR campaign @EMC France SUNNY EMEA FACEBOOK PAGE - Best Social Media project 2011 @EMC EMEA South "EUCLIDES CAMPAIGN - Greece" - Best CSR European project @EMC EMEA South
Personal Information
France
Paris
- Les ELECTRONS ASSOCIES (French inedependent & freelancers communication network) - "AfterEmotionnel" Marketing professional club - European association of communication directors (EACD)
Addicted to Cinema / Practicing Boxe / Reading Cooking / Photography
N/a
With a dual Agency and in-house experience, I led the corporate communication of companies on national and International level. I have always been specially focused on Enterprise communication & BtB environment.I am convinced that digital influence, social media, employee advocacy, employer branding and experience are key axes of development to:* Reinforce the reputation, the visibility and positioning of a company, * Leverage its digital transformation, * Strengthen the internal and external commitment. This is also the reason why I created the consulting agency SELENE.
More than 25 years
International experience, Corporate comm, Digital (Influence, Social branding Social selling), Internal (Brand Employer EmployeeAdvocacy), Project management, Team management, BtoB /BtoC, Lead Agencies networks
Caroline Lavaret has over 25 years in the communications sector. She Managing Director and Founder of SELENE Agency, specialised in Digital Influence, Social Branding, e-reputation. She is dedicated to networking, developing partnerships with other agencies. As an expert, she leads workshops on employee advocacy, e-reputation et digital influence. She is a skilled manager, and has a long-term experience in leading companies on the global market, and PR agencies too. Caroline holds her Master of Business Administration in Digital Marketing, as well as a Master in Corporate Communication, and is noted for her skills in business to business transactions, information technology, to lead global communications, Digital Influence programs and public relations. In addition to the WAoFP, she is a member of the French independent communication professionals network “Les Electrons Associés”, the European Association of Communication Directors (EACD), a French Marketing Club “AfterEmotionnel” and Women in Leadership Network. She is looking forward to networking and connecting with other likeminded professionals, and to gaining the recognition and credibility of being a member.
https://www.sharee.fr/blog/employee-advocacy-mode-manageriale-ou-veritable-strategie-digitale-dentreprise/
- Digital / Social Media - Employee Advcocacy - Brand Employer- Strong International experience in EMEA - Strategic Advisor / Project management - Team management on BtoB /BtoC - Project Management #AgileScrum method • PR strategy & programs - Corporate, Thought leadership campaigns, events, edition,...• Lead Agencies networks
Websites & Social

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