Cristina Panella
Innovation, Marketing and Quality Director
- Grupo Attitude
Professional Information
Cristina
Panella
Innovation, Marketing and Quality Director
Grupo Attitude
Public Relations and Communications
Education, Honors & Awards
Ecole des Hautes Etudes en Sciences Sociales
Doctorate-Sociology, Communications & Research-Ecole des Hautes Etudes en Sciences Sociales; DEA-Social Sciences-EHESS - Ecole des Hautes Etudes en Sciences Sociales
Published Author
Personal Information
Brazil
Sao Paulo
ABEP, ABERJE, ABRACOM, ASBPM
Reading, Painting
More than 25 years
Cristina Panella started a knowledge technology brand with communications, research and marketing operations in the advisory, market and opinion areas. She is now a member of Grupo Attitude's monitoring, research and competitive intelligence business unit. Grupo Attitude is Brazil's largest communications multinational company with operations in four major business areas including public relations and strategic communications (PR), monitoring, research and competitive intelligence (data services), financial communications (IR) governance and digital communication and videos/web TV. This combination of competencies enables the offering of a single value proposition to the market that comprises the monitoring of information, diagnostics, analysis, planning and initiatives in digital and analog platforms for leading stakeholders (consumers, investors, communities, media, government, Board members and employees) and the measurement of results through specific indices. Rodolfo Zabisky, CEO of Grupo Attitude considers the arrival of Cristina Panella an important initiative that complements their customer value offering, with the integration of the market, opinion and image research and knowledge technology areas. The group is thus proceeding with its strategic plan aiming to expand technological knowledge/mastery (scalability) and their leading role in transforming the communications market. She is fluent in English, French, Spanish and Portugese.
Harvard Business Review
Public Relations, Technology Brand with Communications, Research
Research, Communication, Author, Public Relations