Daniela Barrera
Founder & CEO
- Kitchen8
Professional Information
Daniela
Barrera
Founder & CEO
Kitchen8
Marketing and Advertising
Education, Honors & Awards
University of Florence / University of Dijon
Political Sciences, Sociology & International Communications - University of Florence/ University of Dijon, 2004
(1995)
Top 100 Italian Managers under 40, 2006
Personal Information
United Kingdom
London
Asian Consumer Insight Institute / Advisor
Traveling; Reading
I have over 20 years experience of international strategic brand management, gained with brand consulting, market research and advertising leaders across the globe. Multi-awarded strategist (Cannes Lions, Effie, Clio), I lived and worked in the UK, China, France, Singapore and Italy. I divide my time between the West and the East, where I founded Kitchen8 in 2011 in Singapore to build meaningful leading brands for the 21st century, working at the intersection of human insight, technology and business. My company has offices in London and Singapore and a global network of strategists. Prior to founding Kitchen8, I worked at Publicis Greater China, Leo Burnett Group London and Milan, Ipsos-ASI London, Icon Research & Consulting (now The Added Value Company) and Makno & Consulting. I hold a degree in Political Sciences with a specialisation in Sociology & Communications, a reflection of my passion for human behaviour and the unfamiliar. I profoundly believe that feminine values are the engine of future growth in societal, cultural and business environments. Through my work, life and participation to the WAOFP, I want to contribute to the spreading of such values.
21-25 Years
Daniela Barrera is Founder and CEO is Kitchen8, a global innovation company accelerating growth by rethinking brands, categories, products and business models. Daniela has a degree in Political Sciences, Sociology & International Communications from the University of Florence / University of Dijon, 1995. In 2006, she was named of of the “Top 100 Italian Managers under 40.”
Daniela opened Kitchen8 because she was unhappy with the status quo, felt very boxed-in by how brands and businesses develop—eight of ten innovations failing in the market. She decided to leave the corporation world, turn innovation into profit, with the objective of helping those eight innovations succeed. She is driven by a desire to help others and promote projects that will make a difference in people’s lives. Daniela speaks frequently and does pro bono work through Kitchen8 for organizations such as The WTO and Earth Hour Global.
Strategy; Brand Management; Brand Architecture; Brand Development; Market Research; Marketing Strategy; Strategic Planning; Advertising; Entrepreneurship; Communication Management; Political Sciences; Sociology; International Communications; International Business Relations
