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Diana Lidvall serves as Global Account Executive for SAP, the market leader in enterprise application software. Diana is has global responsibility for few Large Ent clients, complete SAP SW portfolio and is responsible for C-level customer contacts, different industries, primarily in consumer products. Her focus is on exceeding the sales quota and on managing customer relations. Diana is the team leader for LoB AEs and Client Partner AE, close co-operation with Partner Co’s. Diana is originally from Canada and met and married her Swedish husband and moved to Sweden where she started her family. Prior to working with SAP, she worked in sales and marketing, headhunting and recruiting, project management, and more. She enjoys being in a leadership position and is proud to be an international sales and marketing professional with 20 years of experience in complex system sales and marketing within the IT/ERP and Mobile Telecom industries. Diana speaks Serbian, English, Swedish, German, French and a bit of Spanish.