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Eloisa worked in marketing and strategy for many years in beauty, fashion and nutritional foods. Among the companies she has worked for are Levi and Dockers. Last year she managed the implementation of electronic taxis in Barcelona; consulting urban planners, cab drivers and local politicians. She speaks English, Spanish and Catalan and the key to her success is to be constantly innovative. She encourages her team to think outside the box and re-imagine how to access new potential markets. She is also writing her first novel, a work of historical fiction.
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