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Elena Ruffino is the General Manager of SL&HL at Intertek, a global company that helps customers to meet end users' expectations for safety, sustainability, performance, integrity and desirability in virtually any market worldwide. As General Manager for the Softline and Hardline Intertek Italy she works both on general management of the laboratory and business development mainly for retailers and luxury brands. She is instrumental in the success of her leadership, from 13 to 32 employees. She is under the planning and development of two additional labs to meet the growing demands of her division. Outside of work she likes to travel, read, listen to music, sports, and softball.