Florence Bridier
Business Director
- Saatchi&Saatchi
Professional Information
Florence
Bridier
Business Director
Saatchi&Saatchi
Education, Honors & Awards
Clermont-Ferrand Business School
Masters Degree, Business Administration
Personal Information
France
Travel
21-25 Years
Florence Bridier is the Business Director for Saatchi&Saatchi. Florence has over 20 years of both national and international business experience and has developed the communication strategy, storytelling and content that drives the business of brands/companies. She helped to accompany the change of vision and corporate identity for Renault Automobile Creator.
She has worked to position a brand, define its territory and its grammar of expression for Garnier Take Care. When Florence worked for Coca-Cola she made a change of packaging to increase the image and sales of their products. She is an expert at highlighting the innovative and VIP side of a mainstream brand.
In the future she hopes to continue to grow, develop and make a difference in her field. She attributes her success to dedication, hard work and perseverance. She is looking forward to networking and connecting with other like-minded professionals, and to gaining the recognition and credibility of being a member.
Communication
Piloting 360 ° marks
Positioning
Product Communication
Storytelling
Digital
SoMe
Activations
Websites & Social