Professional Information
Education, Honors & Awards
Southeastern University
Bsc. Marketing
(1998)
Organize-Empower-Grow, Best
Documentary by The Canadian
Association Of Labour Media (CALM)
Age Means Growth, Best Short Video, by The Canadian Association Of Labour Media (CALM)
ADIB, Best Branding Award. Awarded by: Banker Middle East
ADIB, Best Internal Communications
Campaign by: Middle East Public Relations Association (MEPRA)
ADIB, Best Overall Bank in the UAE in
customer service for 2011 by Ethos
Consultancy
ADIB, Best Islamic Bank by Business
Banking and Finance Magazine Globally.
ADIB, Best Islamic Bank in the UAE by EMEA Finance 2011.
Personal Information
A seasoned strategist, marketer, corporate communicator, and brand architect with global exposure to multi industries. Bringing robust strategic thinking skills, tactical innovation, and the ability to simplify complex landscapes to effectively build brands, engineer consumer behavioral shifts, upgrade customer experiences, expand markets, mitigate reputation risk, and work creatively with the process of change management.
Data-driven traditional and digital marketing strategies that focus on segmentation, growth, and sustainability metrics.
Inward and outward brand building,
and transformation.
Demand-driven customer experience strategies.
Reputation risk assessment, issues and crisis management, and business continuity management.
C-level advisory and profiling.
Building successful, sustainable, and happy teams.
Creative agency partnership and management.
Creative writing skills in English and Arabic.
Event production and management.
Equity & Inclusion advocacy, strategy, and implementation.
A seasoned strategist, marketer, corporate communicator, and brand architect who brings-in robust strategic thinking skills,
high competence as a tactical innovator, and the ability to simplify complex landscapes to effectively build brands,
engineer consumer behavioral shifts, upgrade customer experiences, expand markets, mitigate reputation risk, and
work creatively with the process of change management.
Grace's global exposure, multi-industry proficiency, and extensive management experience with C-level executives in
multicultural settings position her to be a passionate strategy and innovations partner in an ever-changing and ever-growing
When not engaged with work, Grace enjoys kickboxing, running, and playing with her dog.
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