Graciela Braniff
CEO
- Braniff Qualitative Marketing Research
Professional Information
Graciela
Braniff
CEO
Braniff Qualitative Marketing Research
Market Research
Education, Honors & Awards
Universidad Anáhuac
Bachelors Degree, Communications/Movies/Psychology, Universidad Anáhuac 1971-1977
(1977)
Personal Information
Mexico
Mexico City
ESOMAR, Qualitative Research Consultants Agency; AQR (UK); American Marketing Association Mexico Chapter;
Walking
Son, Jean Sebastian Navarro, Designer for Formula One (Ferrari)
More than 25 years
Graciela Braniff has the number one qualitative marketing research firms in Mexico. Graciela has over 40 years of experience handling moderating and analysis in Qualitative Research. She is innovative and tireless, always looking to invent new methodologies to perfect her craft. Her marketing sectors tend to be in the retail and health industry, one of her main client is the Walmart Corporation. She wrote a chapter in the Marketing Association of Communicators textbook (2014). Graciela is fluent in Spanish, English, and French and in her free time she does counseling for the Red Cross.
Qualitative Research; Focus Groups; Customer Insight; Marketing Research; Advertising Research; Consumer Behavior; Competitive Intelligence
Websites & Social