Professional Information
Irene
Albarran
CEO
Expoquarzo
Events Services
Education, Honors & Awards
IBERO, ITAM & ITESM, Instituto Tecnológico Autónomo de México, Universidad Iberoamericana, Ciudad de México
Diploma-Developing New Products through Design and Technology- ITESM; Diploma-Strategic Planning-Instituto Tecnológico Autónomo de México; Bachelor's Degree-Graphic Design-Universidad Iberoamericana, Ciudad de México
2004
Judge at the MOD Awards in Las Vegas in 2012
Personal Information
Mexico
Distrito Federal
Mexico City
EDPA; Vice President of AMPROFEC
Singing, painting, photography and traveling.
My father, Eduardo Albarrán was a pioneer in the exhibits industry in Mexico. My sister Mariana who now lives in Peru was CEO before me and Carlos Eduardo Albarrán, my brother, is the current Commercial Manager of the company and is in charge of the creative solutions. It is a family company and thankfully we do a good team effort.
2000. Worked as a graphic designer in packaging, editorial and brand design. 2005. Started working intensively in the exhibiting world as a branch manager in Guadalajara City. Later managed the digital printing house and graphic design in Mexico City, ever since getting involved in production processes, costs, materials, suppliers, customers and personnel development. As Commercial Manager in 2007, specialized in the exhibit market and focused on design, marketing & sales. As CEO since 2011, continuously improving and innovating through R&D of graphic, portable display & signage products as well as Kaizen Implementation and Clean Industry Certification, including professional and personal development, increasing production volume capacity and achieving higher quality standards. Active participation at marketing and exhibit design tradeshows, such as Expo Shop and Expo Publicidad in Mexico City, Guadalajara, Monterrey and Cancun, and many others since 2005, as well as continuous Industry events, as a member of EDPA, OPSI, MPI & AMPROFEC. Over the years, visited international shows and manufacture facilities, such as Appexpo Show in Shanghai, Exhibitors Show in Las Vegas, Euroshop in Dusseldorf, ExpoSystems in Sao Paulo. Participated at EDPA Access International panel in Las Vegas 2011 and Palm Springs 2012 with known colleagues of the industry from South Africa, Japan, France, Romania and Germany. Participated at Exhibitor´s show AMPROFEC booth in 2014. AMPROFECS Vice-president of Designers & Constructors Chapter 2014-2016, currently promoting the census of the industry professionals to set the bases for a certification program.
6-10 Years
trade shows, exhibit design, graphic design, product development, corporate events, graphics, portable display, Public Relations
Irene Albarran is the CEO at Expoquarzo. Eduardo Albarran was a pioneer in the industry when he created Expoquarzo in 1976. No other companies within Latin America had tapped into this market at the time the company was started.
AIT Magazine
Exhibit House & Portables Manufacturer; Product Design; Corporate Signage; Graphics; A/V (Event Services) Graphic Design; Relationship Management; Public Relations, Business Strategy
Websites & Social

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