Imane Mastfi
Manager Portfolio
- Philip Morris
Professional Information
Imane
Mastfi
Manager Portfolio
Philip Morris
Education, Honors & Awards
National School of Commerce & Management
Bachelors Degree, Management
2005
Personal Information
United Arab Emirates
Surfing
Yoga
11-15 Years
Imane Mastfi is the Manager Portfolio for Philip Morris. She did market research for a long time because it is something she is passionate about. She really loves to be close to consumers and understand their needs.
This was a natural progression, starting from marketing research and then developing into brand strategy. The keys to her success have been constantly learning, staying open to new opportunities and not being afraid of challenges.
In the next few years she would like to be able to have a bigger role in developing the function and people beyond the brand. She would like to have more of a bigger decision making role and weight in the organization. She is looking forward to networking and connecting with other like-minded professionals, and to gaining the recognition and credibility of being a member.
Market Research
Consumer Insights
Brand Building
Websites & Social