Professional Information
Ina
Behrendt
Managing Director Digital
Miami Ad School Europe
Education, Honors & Awards
Institute of Design Germany
BA; Communication and Design
2004
SXSW Innovation Awards in People’s Choice; Finalist at SXSW Innovation Awards in Smart Cities; Finalist at SXSW Innovation Awards in Connecting People, 2016 ADC Tomorrow Awards FINALIST; Judge at AADC for Digital and Design, 2015 BRAND.NEW.THINKING AWARD; Judge at AADC for Digital and Design, 2014 Cannes Festival; Cyber Lion – SILVER Cyber Lion – BRONZE; BE Festival BRONZE (mobile); Mobile Awards Best use of Mobile in Marketing, 2013 MTV Online Music Award – Most Extreme Fan Outreach; ONE Show Entertainment for Excellence in Branded Entertainment – Merit, 2012 Cannes Festival; Direct Lion – BRONZE New York Festivals; New York Festivals Direct – FINALIST; John Caples Advertising Awards New York; Direct Award – GOLD; Art Directors Club, Germany; Print/Brochures Award – Merit, 2009 DDP – Direct Award Germany; Direct Mail – Merit, 2008 Cannes Festival; Direct Lion – FINALIST, 2007 London international advertising award Direct Medi – Merit, 2005
Personal Information
Germany
Hamburg
Art Directors Club
Surfing
11-15 Years
Ina Behrendt is an award-winning, integrated Creative-Director and Head of Design with over 15 years of experience with digital advertising, traditional agencies and clients worldwide. Her experiences have allowed her to design, direct and lead projects ranging from brand identity, interactive design, iPhone/iPad apps and evergreen social campaigns across devices. She was previously working as a Creative Director at Razorfish Sydney and also worked at R/GA, New York. Ina founded the Women in Technology‘ initiative for Razorfish, a comprehensive and innovative program designed to address the gender imbalance in the STEM fields by nurturing, educating and providing employment opportunities for women. She is currently working as Managing Director Digital for the Miami Ad School Europe, where she is guiding the school in regards to the digital transformation of the curriculum and re-inventing the educational system for the digital age. During her time in Sydney, she also performed as a Board Member of Miami Ad School Sydney and was also teaching Miami Ad School Portfolio and Design classes worldwide, as well as creating classes like ‘How to win a Cyber lion.’ Before that Ina worked as a Creative Director and Head of Design at Grabarz & Partner and at Jung von Matt – two of the top creative hotshops in Germany and won several awards in Cannes, New York Festival, ADC, etc. during that time.
Leading People With A Brain
Innovation; Design curriculum; Digital Media; Advertising; Creative; Education Curriculum; Advertising Agencies; Design; Brand Identity; Interactive Design
Websites & Social

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