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Ilhiana is a Brand Marketing and Business strategist with over 20 years experience in Marketing and Sales in top 500 companies such as P&G, Hanesbrands and Hasbro Toys in Mexico and US headquarters. This last one gave her a well-deserved opportunity to move to the United States where she obtained Global Marketing experience and solidified her business and strategic expertise. During this time she spearheaded the development of a new Multicultural strategy with special focus on Hispanic marketing to attract and engage the fast-growing Hispanic population in the US. Throughout her professional career Ilhiana enjoyed being a coach and mentor to her direct reports guiding them to become high potential leaders while achieving personal excellence. Recently she decided to take on coaching in a professional manner obtaining her Professional Coach Certificate and creating BeLIVE, a coaching and consulting practice to guide clients uncover their life purpose, bring clarity and strength to their professional life and grow their potential to reach their life goals. Ilhiana is fluent in Spanish and English