Professional Information
Bancroft Information Services
Market Research
Education, Honors & Awards
University of California, Berkeley;
Bachelors Degree in Humanities from the University of California, Berkeley; Masters Degree in Information Resources & Library Science from the University of Arizona (2000)
Personal Information
United States
Association of Independent Information Professionals; Arizona Technical Council; Business Marketing Association; Bio Industry Association; Arizona Oncology Foundation
Golf; Theater
More than 25 years
Market Research, Research & Analysis, Research-driven Writing, Usability Consulting, Market Analysis, Competitive Profiling, Industry Profiles.
Market Research. Analysis. Research-Driven Writing. Partnering with Entrepreneurs. Providing Insight to companies from Start-ups to Grown-ups. Research and analysis helps to shape business plans, marketing strategies & new business development. It takes the uncertainty out of business decisions. If you're expanding your business or starting a business you need to be able to answer questions from investors & potential clients. MARKET ANALYSIS. Do you know if there is really a market for your product? Market size? COMPETITIVE PROFILING. Do you know what you need to know about your competition? How do they distribute, sell, market & what's their differentiation? INDUSTRY PROFILES. Do you know what's going on in your industry, or your customers' industries? COMMERCIALIZATION - government grants commercialization Diverse Client Base: Includes high tech start-ups, marketing strategists, business development advertising agencies, software firms, publishers, biotechnology companies, corporate trainers and more. ADDITIONAL INFORMATION BASED SERVICES: -- Product Reviewer & Guest Editor, FreePint, a UK Information Publisher -- Research-driven content marketing -- Editor/writer for SBIR Government Grants & Visa Business Plans -- Website Usability Consulting & Content Organization
Industry & Competitive Profiles; Market Potential Data; Demographics; Site Location Research; Commercialization Research; Executive Profiling; Company Lists; Website Usability Consulting; SBIR; Editing; Writing; Advertising; Marketing & Publishing
Websites & Social

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