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Education, Honors & Awards
Jimena Toledo is the VP of Strategy for FCB. She studied Industrial design at Universidad Javeriana, Bogota, Colombia. She has a Planner’s Studies degree from Miami Ad School (Madrid) and an Esthetic Philosophy Studies Degree from the Universidad Javeriana (Bogota Colombia).With over sixteen years of professional experience she has developed her career in advertising as account manager and planner. Jimena started her career in 1998 in LOWESSP3 as an account executive. In 2000, she was promoted to account director and worked for Renault and Johnson & Johnson for several years. In 2003, she joined JWT Colombia, where she worked developing strategy and account support for local clients – Café Buendia, Team foods and Corona and international Clients- Unilever Andina, Kimberly, Ford and Samsung. In 2007, Jimena Joined Glue as a creative planner for BTL strategies and work in several projects for clients in Andean region- Unilever, Sedal, Lux, Dove asnd Axe. At the end of 2009, Jimena joined Leo Burnett as a planner senior, developing strategy for about 15 local and international clients of different industries such as consumer goods, alcoholic and not alcoholic beverages, retail, construction, media, and fast food, among others. In 2011, Jimena took the direction of planning in McCann Erickson Colombia for all of its local and international clients including Cali and Medellin practices including the following industries: consumer goods, government, alcoholic and nonalcoholic beverages, health and care, financial services.
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