Professional Information
Kelli
Cheales
Managing Director
Red Hill Couture Pty Ltd
Apparel & Fashion
Education, Honors & Awards
MelbourneMtEliza Business School; Monash University; RMIT University;
MBA; MA Marketing; BA Public Relations; General Nursing
1985
Yes

Personal Information
Australia
Victoria
Tooark
Public Relations Institute of Australia; Royal Australian College of General Practitioners; extensive Healthcare & medical background
Rowing; horse riding; couture design history; hobby farming
Building on a foundation of Clinical Nursing working in Australia and UK I added to my skills with studied marketing and public relations.  I worked for 15 years in public affairs and marketing for worldwide pharmaceutical companies, healthcare & medical research organisations and government health departments running PR and health promotion campaigns, launching new pharmaceutical products and promoting medical research outcomes.   Moving to the general medical practice industry I worked in corporate affairs, lobbying to all levels of Australian Governments  and managing media relations.Completing a MBA opened the opportunity to move up to CEO level of several specialist medical colleges.  Leadership of a commercial enterprise beckoned, to drive a private funded company.  I spent three years establishing  a string of general medical practices across Victoria.The next phase of my business career was driven by my passion for beautiful clothing and the arrival of my first granddaughter.  An opportunity opened up to establish an couture house that markets exclusive high-end ready to wear clothing for girls 2-9 years old over the internet. 
More Than 25 years
Strategic Management; executive leadership; human resources and management - medical and administration staff; financial performance, budgeting and financial planning; organisational growth and sustainability through commercialisation of skills and assets; public affairs and public relations; product branding and marketing; corporate affairs and lobbying; experience in establishing 'start-ups'; and clothing designer.
Australian Financial Review; Wall Street Journal: BRW;
Public Relations and marketing; medical marketing; management of medical practice and medical organisation management; retailing of young girls clothing and design; 
Websites & Social

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