Professional Information
Founder and Market Research Director
Mad Factory
Education, Honors & Awards
Luigi Bocconi Commercial University
Bachelor in Business Administration, degree in Marketing

Personal Information
Running, Interior Design, Cooking
6-10 Years
Lisa Calamandrei is the proud founder of Mad Factory, a venture which she undertook at the expense of a permanent position. The sacrifice was worth it, as she found the potential in a great new concept based on a strategic bond of market research and design. Her company is a comprehensive brand strategy agency, offering services along the whole process of concept and insight creation, testing ideas on targets and designing innovative solutions. In addition, Lisa has developed a brand new concept within market research, which will be implemented in the coming months.
Brand Strategy, Strategic Consulting, Projective and Explorative Techniques, Insight Creation, Ethnographic Research, Italian market, Social/Cultural behaviours
Websites & Social

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