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Education, Honors & Awards
Lisa Calamandrei is the proud founder of Mad Factory, a venture which she undertook at the expense of a permanent position. The sacrifice was worth it, as she found the potential in a great new concept based on a strategic bond of market research and design. Her company is a comprehensive brand strategy agency, offering services along the whole process of concept and insight creation, testing ideas on targets and designing innovative solutions. In addition, Lisa has developed a brand new concept within market research, which will be implemented in the coming months.