Luisa Fernanda Martinez Diaz
Marketing Director
- Berlitz Corporation
Professional Information
Luisa Fernanda
Martinez Diaz
Marketing Director
Berlitz Corporation
Marketing and Advertising
Education, Honors & Awards
Universidad Escuela de Administración y Finanzas y Tecnologías; Universidad Externado de Colombia
Universidad Escuela de Administración y Finanzas y Tecnologías, Marketing, Strategic Marketing 2004 – 2005; Universidad Externado de Colombia, Bachelor of Business Administration (B.B.A.), Administration 1994 – 1998
2005
Campaña de Publicidad de Publicar "Nadie Regala lo que Necesita," January 2012; Campaña de uso de la guía telefónica a nivel nacional. Posicionar nuevamente a la guía como un medio de consulta de información relevante para lo colombianos
GURU - Campaña "Juntos sabemos más," January 2012; Lanzamiento de la campaña para posicionar a Guru, como la primera comunidad de recomendaciones de la región.
Personal Information
Colombia
Bogota
Universidad Externado de Colombia Business Administration Alumni
Spinning; rock climbing
13-year-old Son
11-15 Years
Luisa Fernanda Martinez Diaz is a business administrator who specializes in strategic marketing and has 14 years of solid experience in telecommunication and service multinationals directive positions. Luisa has experience in marketing and planning and implementation of media (ATL) and non media (digital and BTL) tactics to create or position product/brand and increase their value. She is interested in working in marketing, publicity and communications, in service and consumer products. Luisa enjoys spinning, rock climbing, and volunteering at a local orphanage to help children in need. She plans to work in technology in addition to her marketing ventures.
Brand development; brand positioning; media (ATL) and creative campaigns; budget administration; competitive benchmark; marketing strategy; digital strategy
Brand development; brand positioning; media (ATL) and creative campaigns; budget administration; competitive benchmark; marketing strategy; digital strategy
Websites & Social