Professional Information
Director of Marketing
Orthotic Holdings Inc.
Medical Devices
Education, Honors & Awards
Doctor of Chiropractic- Chiropractic- CMCC, 1995 (1995)
Professional Project Manager; Project Management Institute
Personal Information
Chiropractic Association of Canada; Canadian Marketing Association- local Toronto Chapter; Worldwide Association of Female Professionals
I have 19 years of clinical experience behind me, that includes starting, growing, operating and divesting three multi-disciplinary clinics. I began consulting in private industry in 2007 for a multinational footwear company regarding marketing compliance and messaging, Since selling my last clinic in 2009 I have been exclusively in the corporate world of Sales & Marketing. I love it! Fast moving, creative, yet appeals to the project manager in me that craves boundaries of budget, scope and timelines. As an INTJ in Meyers-Briggs speak, I am a team player, can make quick decisive calls and don't only rely on data. As much as love love team work, my best ideas come when I'm out for a run with my dogs, skiing or riding my bike.
6-10 Years
Lori Yarrow, Director of Marketing at Orthotic Holdings Inc., is a health care provider turned marketing executive working in a fast-paced, digital-focused, loyalty based medical / healthcare market. Attributing her success to strategy and discipline, Lori is proud of her successful career change and eager to take advantage of new opportunities. Lori graduated from Canadian Memorial Chiropractic College in 1995 and practiced as a chiropractor for 15 years, during which time she built and divested three clinics. After a shoulder injury, she began networking and transitioning into a private industry. With a goal of stepping into a VP position, Lori speaks at presentations about how to create a marketing plan for healthcare practitioners, about running a small business, and she conducts webinars about clinical topics.
Marketing; Strategy; Discipline; Medical Devices; Business Development; Leadership; Healthcare; Orthopedic; International Business Relations; Project Management; Public Speaking
Websites & Social

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