Marie-Laure Boileau
International department director
- KR Media
Professional Information
Marie-Laure
Boileau
International department director
KR Media
Education, Honors & Awards
Institut Supérieur de Gestion
Bachelors- Institut Supérieur de Gestion, 1987
1987
NA
Personal Information
France
Paris
Travel; Good Food; Good Wine; Supporting the Arts; Photography
NA
More than 25 years
Marie-Laure Boileau is International Department Director at KR Media where she is responsible for strategy, media planning and media buying. Marie-Laure speaks French and English and has a Bachelors degree from the Institut Supérieur de Gestion, 1987. Her expertise is in media planning, media strategy, digital strategy, advertising, international media, online advertising, digital marketing, online marketing, mobile marketing, integrated marketing, and advertising sales.
She stepped into her position almost five years ago and continues to be a successful professional leveraging the WPP Group and GroupM, the first media buying structure in Europe and throughout the world consulting clients that have acceded to the creation of value by the media. In 2006, she was instrumental in KR Media winning the Media Agency Effie Award. Marie-Laure enjoys travel, good food and wine, supporting the arts, and photography.
International NY Times;Economist
Media Planning; Media Strategy; Digital Strategy; Advertising; International Media; Online Advertising; Digital Media; Digital Marketing;Advertising Sales; Online Marketing;Mobile Marketing; Integrated Marketing