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Education, Honors & Awards
Southeastern University; Florida International University
MBA- General Management- Nova Southeastern University; BA- Psychology- Florida International University
Mercedes M. Jorge is the Director of Demand Generation for e-Builder, Inc. She is a highly creative professional with a strong strategic and tactical background in marketing and sales. She offers extensive experience in demand generation, marketing campaign development, lead funnel management, and sales operations. Her most recent accomplishments include developing digital marketing plans to drive leads through web-based conversions using targeted content delivery through email, company website, social sites, and automated drip and nurturing campaigns. Mercedes has proven experience in lead development strategies, dual CRM/MAP integration, launch of MAP and Lead Development programs; including lead scoring, nurture drip campaigns, inside sales management and outside sales enablement, training, and account-based marketing. Mercedes is an excellent communicator with a great passion for the customer experience and ROI analytics, she drives marketing and sales alignment, partnering with the sales leadership to deliver success on key business metrics and organizational goals. She is also a member of the National Society for Hispanic MBAs.
Websites & Social