Professional Information
Maria Lucia
Rodríguez
Head of Marketing Latam
William Grant & Sons
Food & Beverages
Education, Honors & Awards
CESA University; Pontificia Universidad Javeriana
Masters in Strategic Marketing, Marketing/Marketing Management, General - CESA University, 2001 – 2003; Engineering, Industrial Engineering - Pontificia Universidad Javeriana, 1993 – 1999
2003
Chairman Award for Most Successful Innovation in Lab - PEPSICO CEO, March 2010; Silver Effie Award Pepsi Vive Hoy - Effie, April 2013
Personal Information
Colombia
Bogota
Traveling; Tennis
16-20 Years
Maria Lucia Rodríguez is the Head of Marketing for William Grant & Sons. Currently she overseas portfolio strategies for 23 markets in Central and South America as well as 11 portfolio brands overseas. She is a strong business leader with a proven record of exemplary experience in the international luxury goods and premium spirits industry. Maria's expertise includes shopper and procurement marketing, FMCG, customer insight marketing management, and marketing research. She is a cross-functional team leader with proven competitive analysis skills, consumer products and strategic thinking, and channel merchandising experience. She has 15 years of experience working with numerous multinational companies such as PepsiCo, British American Tobacco, and Nestle. She received two merit awards from PepsiCo. The first was for introducing flavored water in Colombia and another award for introducing the health and wellness line in joint collaboration with Unilever and Lipton Companies. Maria attributes her successful rise as a multinational brand executive to her ability to rise to challenges as well as her creative and productive mindset. She has a forward-looking vision that enables her to be a successful and sought after public speaker. Maria also enjoys assisting organizations to develop highly successful and lucrative environments. In the future, Maria hopes to continue adding onto her portfolio of strong consumer focused companies with competitive brands.
Websites & Social

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