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Education, Honors & Awards
Lebanese American University; Collège Saint Joseph, Antoura; London Business School
BA- Advertising Design- Lebanese American University; Secondary Education- Literature-Collège Saint Joseph, Antoura; Executive MBA- Business Administration- London Business School (1996)
Fitness; Marathons; Swimming; Tennis; Weight Management Training; Reading; self-development courses; traveling...
Creative Head / Visionary Creative Director - 15+ years’ experience delivering powerful, elegant and award-winning designs in Print, POP, Soft POP and Exhibition Booths - 3 years’ experience in POP/POS/Fixed Fixtures/Exhibitions visualizing design and in TVC Video/3D Animation Video/ Corporate Video - Create innovative award winning designs for multinational brands - Core sectors: FMCG, Healthcare & Pharmaceutical, Finance and Real Estate, Hotels & Conference Centers - To date have led 200+ turn-key creative projects ($10k-200k) and have led and engaged teams of up to 8 - Hold BA, Advertising Design (LAU, 1996); have solid understanding of market trends, innovative solutions and production best practices - Employers include: MEC Workshop; currently employed by ROI - High integrity; committed to developing high quality client relationships; fluent English, French and Arabic
Monica Chikhani is Creative Head / Visionary Creative Director and Partner at ROI, a Dubai-based branding agency. ROI caters to SMBs and multinationals alike nation-wide, and globally, seeking high return on their marketing investments. An award-winning expert in marketing strategy, branding and communications, Monica Chikhani has a proven track record of success helping entrepreneurs, SME’s and Fortune 500 companies alike gain market reach and achieve exponential growth. She has a solid reputation of delivering business results in terms of building brand awareness/visibility, generating sales-ready leads and retaining clients. Specialized in creating innovative award-winning designs for multinational brands, Monica has over 15 years’ experience delivering powerful, elegant and award-winning designs in Print, POP, Soft POP and Exhibition Booths. She also leverages 3 years’ more recent experience in POP/POS/Fixed Fixtures/Exhibitions visualizing design and in TVC Video/3D Animation Video/ Corporate Video. Monica has expertise in a full range of business Core sectors, including FMCG, Healthcare & Pharmaceutical, Finance and Real Estate, Hotels & Conference Centers. Prior to joining ROI, Monica was founded her own creative design boutique, MEC Workshop in Beirut, Lebanon, offering bespoke services across print, web and media channels. To date she has led 200+ turn-key creative projects ($10k-200k) and have led and engaged teams of up to 8. Monica holds a BA, Advertising Design (LAU, 1996); have solid understanding of market trends, innovative solutions and production best practices. A professional of high integrity, Monica is committed to developing high quality client relationships. She speaks fluent English, French and Arabic.
CORE AREAS OF EXPERTISE Creative Direction: Creative Concept Development • Creative Conceptualization • Creative Strategy • Exhibition Stand Branding: Brand Creation • Brand Development • Brochures • Business Cards/Letterhead • Campaign Videos • Catalogs • Corporate Identity • Logo Design • Magazines • Packaging • Slogans/Taglines • 360° Branding Marketing: Advertising • Consumer Marketing • Digital Marketing • e-Business • Email Campaigns • Experiential Marketing • e-Newsletters • e-Vouchers • In-Store Advertising • Lead Generation • Market Analytics • Market Research • Marketing Communications • Online Marketing • Offline to Online Conversions • Print Advertising • Profitability Analysis • Radio Advertising • Social Media • Strategic Marketing Plans • Video Creation • Web Design