Professional Information
Paola
Campanari
Marketing General Manager
Cyrela real State
Construction
Education, Honors & Awards
Stanford University Graduate School of Business; Business School SP -BSP
Strategic Marketing Management, Stanford University Graduate School of Business (2014); Strategic Management- Intensive Course, Organizational Leadership, Harvard Business School (2014); Masters Degree in Brand Management, Marketing & Branding, Business School SP -BSP (2012-2013)
2014
Yes
-Samsung Merit Award 2012 -Brand platform campaign - doubed brand equity in Brazil - 2010 - best brands by top of mind 2014 & 2014 - higher number of awards - best activation campaigns for retail and distribution channels - sell out and relationship - 2006 - best flagship store POPAI Award Brasil 2008/209 - trustful brands by Exame and Carta Capital - 2013 & 2014
Personal Information
Brazil
Sâo Paulo
Sao Paulo
Stanford Group - Strategic Marketing Management- 2014 Harvard seminar alunmi - Strategic management - 2014
Running; Boxing; Gym; Aerobic; Dancing; Yoga; Classic Ballet, Meditation, biking
Marketing professional with Master degree by Business School São Paulo and specializatios in Marketing Advanced Management ( Stanford 2014) ; Strategic Management (Harvard 2014); Branding and Innovation - Disney Institute /Samsung Booth Camp). Latam Leader in Innovation Development and Management - venture plans and change management at Whirpool (1999 - 2000) Solid experience (20+ years) in relevant International companies, leading costumer centric projects for integrated Communication Campaigns, Promotional calendars and action plans , brand value building and repositioning, KPIs monitoring , media off-line , digital campaigns for awareness, preference and engagement growth. Developed brandshop business case and flagship store management , disruptive point of sales experiences , events & sponsorship strategy Strong know how in dealing with adversities, able to challenge marketing area to find opportunities in new market situations with valuable records and achievements. Professional focused in managing ROI, budget plan,control and reports. Experience in leading diverse and multifunctional teams for common strategies and action plans for brand and categories growth. Creative thinker and hands on, capable of find and apply disruptive and differentiated ways to reach target with marketing actions. Specialties: Marketing & Brand Strategy Planning, Management, Communications • Trade Marketing • Brand Shop & Retail Experience .Product Management • Business Innovation Creative,Resilient,Challenging
16-20 Years
Solid experience (20+ years) in relevant International companies, leading costumer centric projects for integrated Communication Campaigns, Promotional calendars and action plans , brand value building and repositioning, KPIs monitoring , media off-line , digital campaigns for awareness, preference and engagement growth. Developed brandshop business case and flagship store management , disruptive point of sales experiences , events & sponsorship strategy Strong know how in dealing with adversities, able to challenge marketing area to find opportunities in new market situations with valuable records and achievements. Professional focused in managing ROI, budget plan,control and reports. Experience in leading diverse and multifunctional teams for common strategies and action plans for brand and categories growth. Creative thinker and hands on, capable of find and apply disruptive and differentiated ways to reach target with marketing actions. Specialties: Marketing & Brand Strategy Planning, Management, Communications • Trade Marketing • Brand Shop & Retail Experience .Product Management • Business Innovation Creative,Resilient,Challenging, Hands on
Integrated Marketing; Marketing Communications; Marketing Management; Competitive Analysis; Brand Management; Marketing; Product Management; Multi-channel Marketing; Digital Marketing
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