Professional Information
National Vice President of Sales
Ranir, LLC
Consumer Goods
Education, Honors & Awards
California State University, Northridge
Art (1978)
Personal Information
United States
Private Label Manufacturing Association; GMDC (Global Market Development Center)
More than 25 years
Sales; Presentations; Written and Verbal Communication, Management; Negotiation
Robbie Criado is the National VP of Sales for Ranir, LLC, a global leader in oral and personal healthcare products which provides store brand and contract manufacturing services. The company is a predominant manufacturer of private label and contract oral care products in the US. Robbie is a seasoned executive with 30 years in the Private Label Health and Beauty Aid sector. She has been National Vice President for 6 years and Regional VP for the prior 6 years. Robbie interacts with Food Drug and Mass retailers across the country in her role supervising Regional Vice Presidents. Robbie's role provides day-to-day leadership and direction to Sales. She takes pride in her teams accomplishments and knows how bring people together.
Consumer Products; Sales; Team Leadership; Product Development; Forecasting; Private Label; Pricing; Retail; Strategic Planning; Management; Sales Management; Forecasting; Competitive Analysis; Executive Business Analysis; Business Development; Executive Client Relations; Corporate Coaching; Corporate Management
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