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Safaa Elbanna is the CEO of Selbanna Wellness and has owned the business for two years. The business is divided into three parts: homographies (alternative medicine), treatment and wellness. She does consultations and procedures, but also takes care of the marketing, host events and also attends events herself. She says that she wanted to establish herself in Canada since she was an immigrate so becoming financially stable and excelling was important to her. She went with this particular business because she had experience in this field. Safaa specializes in dermatology and has a degree from a local university in Egypt from 2002 in Dermatology. Safaa manages her own website for the business. She recently (November 2018) published an article in local magazine. She says the key to her success has been her persistence. In the next few years she hopes to continue growing the business and possible turn it into a spa and/or open a second location. She is looking forward to networking and connecting with other like-minded professionals, and to gaining the recognition and credibility of being a member.