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Saratiel Karica is an esteemed professional with over two decades of experience currently serving as the Country Representative Manager for PASMO, a PSI Organization. In this role, Ms. Karica brings unprecedented expertise in the fields of Marketing, Advertising, Customer Service, Process Improvements, Human Resources, Corporate Social Responsibility and Personnel Administration. A dynamic and goal-oriented leader, she has spent over 10 years in managerial positions and has had the opportunity to lead units of work with more than 700 collaborators internationally as well as spearheading the management of NGOs with USAID programs of social responsibility at the country level. The Pan-American Social Marketing Organization, or PASMO, is a Non-profit organization dedicated to education, communication and HIV prevention programs in Panama associated to PASMO International with Headquarters in Guatemala and the Parent Company, PSI, in Washington D.C. PASMO is responsible for the administration, management and implementation of PASMO social plans and the fulfillment of sales quotas and social marketing programs for products associated with prevention in the Republic of Panama with USAID funds.
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