Professional Information
Serena C.
Edwards
Owner & Publisher
Vivid Magazine
Media Production
Education, Honors & Awards
Macquarie University; University of New England (AU)
Graduate Diploma- Management- Marketing & Business Management- Macquarie University; Bachelor of Financial Administration- Accounting and Business- University of New England (AU)
Personal Information
United Kingdom
Maidenhead, Berkshire
Business Biscotti, Athena; Thames Valley Business Womens Group; Ladies who Latte; Cappuccino Connections, Business in Berkshire; Marlow and Maidenhead Chamber of Commerce
More than 25 years
Serena C. Edwards is Owner & Publisher of Vivid Magazine, a local, luxury, full color, free, bi-monthly lifestyle magazine delivered directly into homes, businesses, restaurants, coffee shops, and areas of public interest in the Marlow, Maidenhead, Henley, Cookham and Bray areas. Having founded the magazine in 2006, she has achieved extraordinary success in the publishing world, which is due to her intuition regarding the changing lifestyles of her readers. Vivid magazine has an estimated readership of around 40,000 people, over 12,500 readers. Serena has a Bachelor’s degree in Financial Administration, Accounting and Business from the University of New England and a Graduate Diploma in Management, Marketing and Business Management from Macquarie University. After college, she began her career in sales and marketing with Bristol Myers Squibb. After two years she stepped into an editor position with National Childbirth Trust where she was responsible for the local edition of the NCT magazine for Maidenhead and Marlow in both the Editor and Sales Role. During the three years that I managed the magazine I turned the sales around from a loss into a yearly profit that allowed the magazine to be self-funded. Serena is always looking for new challenges and ways in which to grow and help others with their businesses. In October 2015 the PPA announced “Vivid Magazine Accredited to be within TOP 300 PPA* Social Media Power List,” which is a big achievement for an SME. When Serena finds spare time, she enjoys going to the cinema, dining, quality time with her daughter and her dogs.
Advertising; Publishing; Online Advertising; Marketing Strategy; Magazines; Social Media Marketing; Public Relations; Email Marketing; Social Media; Marketing Communications; Social Networking; Management; Online Marketing; Marketing Digital Media; New Business Development; Business Development; Editorial; Digital Marketing; Editing; Leadership; Sales; Publication
Websites & Social

We're sorry, in order to view this member's profile you must be a member. Please , or apply for membership.

If you're currently a member with us, but this is your first time logging in a while, your password may have changed for security reasons. In order to access the registry, please reset your password, or contact us today.