Sherry Lay
CEO/President
- Retail Chemistry
Professional Information
Sherry
Lay
CEO/President
Retail Chemistry
Consulting
Education, Honors & Awards
University of Indianapolis
Marketing
(1973)
Personal Information
United States
North Carolina
Raleigh
Make a Wish Foundation; United Way
Tennis; pilates; yoga, reading both fiction and non-fiction.
I'm a visionary retail leader who has spent the last 25+ years providing strategic marketing and merchandise direction to big brand retail establishments like Ann Taylor, L Brands, Sunglass Hut International and The Body Shop. Now I apply everything I know about how the 'big guys' do it to help small/medium-size businesses and non-profit organizations succeed. I specialize in growing market share, increasing sales and boosting profit margins.
More than 25 years
Merchandising, product development, brand management, inventory control, marketing strategies, project management, strategic planning, change management
I'm a passionate, energetic senior marketing and merchandising executive, with 25+ years of experience driving business expansion and executing profitable business turnarounds for leading, consumer retailers and manufacturers.
Fast Company, WWD, Inc., The Broadsheet, NRF
Consulting, Corporate Leadership, Global Sales Management, Strategic Marketing, Executive Mentoring, Retail & Wholesale Management,
E Commerce/Digital strategy, Franchise Relationships, Change Management.
