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Silvia Campos Esquivel is a distinguished professional with well over 20 years of expertise in the field. She currently sits at the head of her own Marketing Research company, Eye On Media Central America, where she focuses on giving clients keep insight into their consumers buying patterns and behaviors. Eye On Media currently works with all industries, in addition to her works as Costa Rican Local Chair for the NMSBA group. For the past 14 years Silvia has been doing market research studies of all kinds such as customer service, qualitative, quantitative, feasibility. and Ad-hoc. Since the last year she has managed to implement a small laboratory of Neuromarketing to support teaching and research to all the Central American área, and implement one at the Technological University of Costa Rica. Her goal is to have greater projection to the topic, to teach more people and can understand what the purpose and benefits of research through Neuromarketing and to achieve both entrepreneurs, small and large companies to exploit their marketing budgets by acertiva communication, maximizing their products and positioning itself in its consumer.
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