Alexandra Jequier
Director Content and Communications
- The Family Business Network International
Professional Information
Alexandra
Jequier
Director Content and Communications
The Family Business Network International
Education, Honors & Awards
University of Lausanne
Masters Degree, Law
(1999)
Personal Information
Switzerland
16-20 Years
Alexandra has an international background with over 15 years of experience in multinationals, family businesses, not for profit organizations and start-ups. She gained her strategic and operational expertise in a variety of industry sectors including Fast Moving Consumer Goods, Professional Services and Information Technology.
From 2014 to 2019, Alexandra was the Content and Communication Director of the Family Business Network International (FBN), a global network run by family businesses for family businesses, helping enterprising families grow and succeed across generations. She was in charge of content for FBN Summit programs (500+ participants) and established a global communication policy across the Federation. She developed the Executives Learning programme for 50+ Directors of the Federation and managed global research projects.
From 2007 to 2014, Alexandra held leadership roles within the World Economic Forum. She headed the Professional Services Team, managing the relationships with the leading accounting, consulting, human capital and legal firms. She also set-up and managed the Participants Relations Team as the main point of contact for participants in the Forum events.
From 2004 to 2007, Alexandra worked for Philip Morris International Management. She focused on developing a new department in the international headquarters: Trade Marketing, developing and implementing the strategy for the retail universe in over 100 markets.
From 2000 to 2004, as Brand Manager for the international headquarters of Danone Springs of Eden, she had proven success in developing and implementing the brand strategy and visual identity in over 19 countries in Europe.
She began her career at Interwise, a high tech e-learning start-up later acquired by AT&T.
A Swiss and Portuguese citizen, she holds a Master in Law from the University of Lausanne, Switzerland, a certificate in Family Business Advising from the Family Firm Institute Global Education Network and is a regular conference moderator and speaker.
Organisation types: Multinationals, Family Businesses, Start-ups, Not for profit
Industries: Fast Moving Consumer Goods, Information Technology, Professional Services
