Personal Information
Florence Bridier is the Business Director for Saatchi&Saatchi. Florence has over 20 years of both national and international business experience and has developed the communication strategy, storytelling and content that drives the business of brands/companies. She helped to accompany the change of vision and corporate identity for Renault Automobile Creator.
She has worked to position a brand, define its territory and its grammar of expression for Garnier Take Care. When Florence worked for Coca-Cola she made a change of packaging to increase the image and sales of their products. She is an expert at highlighting the innovative and VIP side of a mainstream brand.
In the future she hopes to continue to grow, develop and make a difference in her field. She attributes her success to dedication, hard work and perseverance. She is looking forward to networking and connecting with other like-minded professionals, and to gaining the recognition and credibility of being a member.
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