Martina G. Gallarza
Director
- Pernod Ricard
Professional Information
Martina
G. Gallarza
Director
Pernod Ricard
Education, Honors & Awards
University of Valencia
Post Doctoral Degree, Marketing
2009
Tourism Ready Best Paper of the Year Award
Best International Paper in Spain Award
Personal Information
Spain
Madrid
Women Corporate Directors
American Marketing Associations
Associates Marketing in Spanish
Travel
Literature
Design and Decorations
21-25 Years
Dr. Martina G. Gallarza is the Director for Pernod Ricard. She has spent 7 years there, and has been teaching and researching for 22 years. She is on the board of directors as her main role, and also works at the university. She also serves as an International Marketer.
She says getting into her profession was by chance; her family has owned shares so she was looking after her families shares and her interest piqued. She is an expert in consumer behavior, value co-creation, serving logically, tourism, and relationships.
She holds a PhD in Marketing from University of Valencia, 2003. She is a member of Women Corporate Directors, American Marketing Association, and Associates Marketing in Spanish. She is currently serving on the board and leading research institutes for some research university, and working with companies wanting to be more international or serving on the board of tourism. She credits her success to perseverance, and trying to find synergy in what she does by reading constantly, and she never stops learning. She is looking forward to networking and connecting with other like-minded professionals, and to gaining the recognition and credibility of being a member.
Consumer Behavior
Logistics
Tourism
Websites & Social