Maria Garrido is an International Marketing Executive in Paris. Highly specialized in International Marketing and Advertising, she is currently the Chief Insights & Analytics Officer for the Havas Media Group.
Maria received her Master’s in International Business from the University of South Carolina. She is a global marketing executive with over 19 years of living and working in North America, Latin America and Europe. She has extensive experience both on the client marketing side, notably in the FMCG sector, as well as on the advertising (media) side. As the Chief Insights & Analytics Officer at Havas Media Group, Maria is responsible for developing strategic analytical products, leading the Meaningful Brands practice and ROI solutions, all designed to help boost client KPI’s through media strategy.
Prior to her current role, Maria led local and regional operations for FMCG categories with over 300MM USD Revenues, most notably at Colgate Palmolive Co & Mondelez. She was responsible for global brand strategy and product innovation, leading cross-functional teams to accelerate product pipeline while boosting incremental impact on business results.
Maria has participated in several media and client industry events, most recently as a speaker at the International Festival of Media and a Media Jury member at Cannes Lions Festival of Creativity. She is also a member of the B Team (Virgin Unite) and the Innovation Leaders Club, and resides in France.
The Worldwide Association of Female Professionals Member, Maria Garrido, can be found on the Association Directory, where she is looking forward to networking with you.