Nicoline Spruijt is the Managing Partner and Strategic Director at Brandhome, a leading global strategic and creative solutions provider for brands that ensures profitable growth for the brands they work for. With over 25 years of experience, she specializes in marketing, sales, general management, change management, mergers and business transformation.
Nicoline is passionately driven by the mission with a strong ability to achieve business goals. In her shaping, she recognizes a brand’s & people’s strengths, and combines with the essence to reach a companies’ full potential.
In her role, she guides clients through different challenges and present the strategy, operational adjustments and branding solutions to help them meet or exceed their goals and revamp their brand to speak to today’s global market.
After earning a master’s degree in Applied Economics from the University of Antwerp, Nicoline went on to enrich her knowledge with the International Director’s Programme at INSEAD and Mergers & Acquisitions: Strategy, Execution, and Post Merger Management from Harvard Business School.
She launched her career in Marketing & Sales at British American Tobacco, where she later returned to become Head of Trade for the Smoking Tobacco and Cigars division. At the age of 35, she became CEO of a 1bio EURO Wholesale Company. Prior to re-joining Brandhome as Managing Partner & Strategic Director of Brandhome, she served as its CEO between 2006 and 2013. The last 7 years, Nicoline has been active in the Waste Management (Renewi) & Brewery sector (Heineken)
She is a member of Rotary International, where she served as President from 2015-16 in Rotary Antwerp Metropole. She is a member of Women on Board & responsible for external communication. She speaks fluent English, Dutch and French. Nicoline is a resident of Antwerp, Belgium.
Worldwide Association of Female Professionals Member Nicoline Spruijt can be found on the Association Directory, where she is looking forward to networking with you.