Seden Efe is Global Brand Manager of Grooming BFO: Braun Female & Gillette Venus for Procter & Gamble, a leading multinational consumer goods provider worldwide. With over 12 years of experience in the field, she leads global strategic direction for P&G Light based hair removal products, a team of 8 people and 2 direct reports, and oversees Grey NewYork, Grey London, Grey Japan, Starcom UK, MindTree, HyperMedia, Performics, iProspect, Landor, and Ketchum. She is highly skilled at directing brand management on the global and local levels, and is proficient in design, delivery, band operations and communication, as well as having driven the impetus that brought Global Gillette Venus Digital Strategy to win at Zero Moment of Truth.
After earning a Bachelor of Science in Industrial Engineering from Sabanci University, Seden launched her career by interning for Unilever in supply chain and logistics. She joined Procter & Gamble in 2006 as Turkey Warehouse Customization Manager and Logistics Engineer, and has steadily risen up the ranks of the company ever since. Over the course of her career, Seden has augmented her university degree with postgraduate and executive coursework in 7 Habits of Highly Effective People, Corporate Athlete, Effective Business Writing and Presentation, Leading at the Speed of Trust, New Manager Emerging Leader & Situational Leadership, and Positive Power and Influence.
Seden has been repeatedly honored and recognized for her contributions at P&G, and she and her team have been recipient of the Best Brand Award 2017 & 2018, Trim for your Love – Braun, Most Popular P&G Brand, Fairy HDW Platinum Turkey Launch Campaign, the Marketing Monster Award, Creative Out Of Home Usage, Fabric Care Summer Activation and Local Amplification, and the New Summer Initiative Exploitation Activation with Ariel/Tide.
In addition to her work at P&G, Seden leads seminars encouraging women into business. She has been featured in the media, most notably in local papers and CNN Turk. She is passionate about women supporting other women, enabling and encouraging them both professionally and in their private lives.
Seden credits her success to is her passion to create value, her high energy and creativity, and her can-do attitude. She resides in Geneva, Switzerland and speaks English, German, Spanish and Turkish. Outside of her professional endeavors, she enjoys traveling, painting and paddle boarding, as well as spending time with her family.
Worldwide Association of Female Professionals Member Seden Efe can be found on the Association Directory, where she is looking forward to networking with you.